Blockchain and Supply
Chain Transparency


Phd Projects


Jessi Baker
University College London

This research focused on Human Computer Interaction in a specific ecosystem – product supply chains and retail environments. It asked the question of whether new technologies can enable more transparency between the producers of products and the consumers. She conducted interviews with makers and small scale producers as well as shoppers to gauge interest in increased transparency and assess assumptions. Her research lead to a series of prototypes for collecting, securing and presenting data to “nudge” shoppers into

more conscious decisions. Her experiments including using the bitcoin blockchain to store authenticated data about a product and carry it along the supply chain with the product to communicate it in a trustworthy way. This lead to large scale prototypes using blockchains in product supply chains to enable transparency and trust in the data. This research is ongoing.